Chapter 7: media as a business

This chapter in The Media Student’s Book analyses how media activities are organised as business operations during a highly volatile period of technological and cultural changes that have prompted the development of new business models. The chapter is organised under these headings:

• Studying business organisations
• Ownership and control
• The experience of conglomerates
• New players in India and China
• Public or private funding?
• Public and private in filmed entertainment
• The new digital environment
• Business models

In addition, the book includes a Case Study on Music and movies – digital and available.

As for the other chapters, there is a list of links here as indicated in the book for reference and further study.

Case Studies linked to this chapter on this website:

The Media Majors

Digital Cinema, Distribution and Exhibition

The Music Industry

Filmed Entertainment in 2011