Chapter 15: research skills and methods

This chapter of the Media Student’s Book works partly through further exploration of qualitative and quantitative methods (first broached in Chapter 1) as well as discussion of key research methods, including the often fear-inducing area of ‘theory’; how to approach small scale ‘audience’ work; and how to use the internet, including controversial resources such as Wikipedia.

As for the other chapters, there is a list of links here as indicated in the book for reference and further study.

In addition to the chapter there is a Glossary of key current terms, and a thorough Index.

There is a Case Study on Researching mobile phone technologies available on this website.